The Galerie du Comble is pleased presenting you the first exhibition in Belgium that is dedicated to Hervé Georges Ic's RODOX paintings serie, entitled Ad hominem. This series that started in 2006 and that was never discontinued, is today given a new opus. RODOX is the title of a former Dutch unpleasant health magazine. Its old-fashioned aesthetics that is nowadays considered kitsch gave the painter a base material for constructing a visual speech about the artifices of seduction and the business of desire. The gestures, the positions and the expressions of the portrayed models are closer to the codes of Courtly Love, and they offer to the spectators the vision of a theatrical universe in which everyone sees himself the look ad hominem of the other. A suspicious, narrative and funny athmosphere emerges from these canvasses, in the tradition of a genre that was illustrated, notably, by Pietro Longhi or Fragonard. This outstanding collection of works is nowadays among a great number of private collections. It was exhibited at the MASP in Sao Paolo, at the Iragui gallery in Moscow, at the Domi Nostrae gallery in Lyons, at the Creux de l'Enfer in Thiers, at the Le Lait art center in Albi. Frédéric Bouglé, Anne Malherbe, J. Emil Sennewald, Jackie-Ruth Meyer, Pierre-Yves Desaive commented the development of this work, that is the result of a subtle set of iconographic references, of stacking and of transparence. Il engendre un sentiment d’interprétation multiple dans la trame narrative d’un vocabulaire en peinture.